THE BEST METHODS FOR SEO

WHAT IS THE IDEAL KEYWORD DENSITY?

When it comes to keyword density, many people think that there is some golden rule or a secret trick that works every time but unfortunately, that is not the case.

Matt Cutts from Google explains that the reality is that the first few times you mention a keyword in an article it definitely helps. Google goes “Ahah! That’s what this article is about.” But it works on a curve and the more you use it, the more neutral it becomes and if you overdo it you might actually loose points and rank worse than before- even before mentioning the work for a second/third time.

Natural Keyword Density:

The trick is to include the keyword in the text in the most natural way possible. The text should be long enough so the feeling of it is not artificial. Cutts recommends you read it out loud or have someone else read it to you. Don’t try to get the keywords in as many times as possible because it will not work and it will make you sound like a complete moron.

THE SAME RULES WITH DIFFERENT RESULTS:

When it comes to Search engine Ranking, each case is different and it depends on the area and how well other sites rank. The main principles are unchanged for all of sites. Cutts warns that If anyone tells you otherwise, please don’t fall for it because probably they will try to sell you keyword density software or a related service or something similar.

So again, try not to worry too much about the density of the keywords, just have them there in a natural way and Google will pick it up without a problem. You will also give a better and more trust worthy experience to your readers who will certainly appreciate that you did not stuff your content full of unnecessary extra keywords just for the ranking purposes.

MISCONCEPTIONS IN THE SEO INDUSTRY

In this video, Matt Cutts from Google answers these two questions:

"Which aspect of Google updates do you think the SEO industry simply won't get?"
"Where do you see many SEOs spending too much energy on when they could be taking care of other things?"

Google Updates the SEO Industry Won’t Get:

The problem with the industry is that after the Panda and Penguin updates, everyone just assumed that Google made them simply to make more money on the advertising. The conspiracy theory is that they simply wanted to make some extra cash, short term. The reality is very different.

Google actually lost money after the Panda and Penguin updates but they significantly improved the user’s experience. They don’t really care if they are making or losing money short term. In the end, more people will be happy with their Google experience and will come back over and over again and that will make them more money long term.

WHAT SEO TECHNIQUE IS OVER USED? WHAT SHOULD BE FOCUSED ON INSTEAD?

The second misconception Cutts addresses is: what are many SEOs spending too much energy on and what they should work on instead. Cutts tells the SEO world that people are simply putting too much focus into link building and many times, they are missing the big picture, which is the user experience of the site, including the social media aspect of it. What makes a site compelling, interesting and fun? Successful online businesses are focused on the design of the website, making the experience very enjoyable. In the internet world everything is changing very rapidly and if you are not constantly trying to find new ways to improve your sites user’s experience there is a good chance that in near future someone else from your competition will do it and might capture some of your visitors.

SEO: QUALITY IS KEY

There are many aspects to search engine optimization that people do not realize exist. The complex algorithms that go into ranking a search engine term are enough to confuse even the most skilled mathematician. Anytime a website is created the number one priority of the web master is to get a high ranking in the search results. With all knowledge possible through the World Wide Web, one search request can result in billions of results. The higher you rank, the more likely you are to be seen by potential customers.

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Avoiding the Negative:

High ranking is extremely important because most people have short attention spans.The fact is: there are not very many people at all who will look past the first page, much less sit back and spend hours searching hundreds of thousands of search results in order to gather information. There is very little time for that in today’s world.

Due to the nature of search engine optimization, the competition for rank is very high. There are those who even succumb to the temptation to rely on unscrupulous methods in order to attempt an increase in their ranks. These methods, often referred to as black hat tactics, are not only very unethical they also eventually backfire causing the website to be penalized with low rankings or even banned from the search results pages.

Some of the key methods of black hat tactics include keyword stuffing and hidden text. Keyword stuffing is the most common black hat tactic whereby website owners will use the keyword numerous times on their webpage in order to try to trick the search engine into giving them a higher ranking. This method is almost always doomed to failure.

Hidden text is another doomed to fail tactic in which the keyword is entered onto the webpage at breaks in paragraphs using the same color text as the background page which means that people reading your page will not see the text, however, the search engines will. In other words, you’re still keyword stuffing, but your text reads better.

The problem with most black hat tactics, especially keyword stuffing, is that the quality of the text is always the first to go. What could potentially be a high ranking web page on its own usually ends up sounding badly put together and grammatically incorrect when keywords are stuffed into the text. This is a quick way to lower the number of hits on your site because nothing is less appealing than a poorly worded webpage. Also, it will lower your rankings once Google finds out. In fact, using black hat tactics can get your webpage banned from the search engine results.