MISCONCEPTIONS IN THE SEO INDUSTRY

In this video, Matt Cutts from Google answers these two questions:

• "Which aspect of Google updates do you think the SEO industry simply won't get?"
• "Where do you see many SEOs spending too much energy on when they could be taking care of other things?"

Google Updates the SEO Industry Won’t Get:

The problem with the industry is that after the Panda and Penguin updates, everyone just assumed that Google made them simply to make more money on the advertising. The conspiracy theory is that they simply wanted to make some extra cash, short term. The reality is very different.

Google actually lost money after the Panda and Penguin updates but they significantly improved the user’s experience. They don’t really care if they are making or losing money short term. In the end, more people will be happy with their Google experience and will come back over and over again and that will make them more money long term.

WHAT SEO TECHNIQUE IS OVER USED? WHAT SHOULD BE FOCUSED ON INSTEAD?

The second misconception Cutts addresses is: what are many SEOs spending too much energy on and what they should work on instead. Cutts tells the SEO world that people are simply putting too much focus into link building and many times, they are missing the big picture, which is the user experience of the site, including the social media aspect of it. What makes a site compelling, interesting and fun? Successful online businesses are focused on the design of the website, making the experience very enjoyable. In the internet world everything is changing very rapidly and if you are not constantly trying to find new ways to improve your sites user’s experience there is a good chance that in near future someone else from your competition will do it and might capture some of your visitors.