SEO: QUALITY IS KEY

There are many aspects to search engine optimization that people do not realize exist. The complex algorithms that go into ranking a search engine term are enough to confuse even the most skilled mathematician. Anytime a website is created the number one priority of the web master is to get a high ranking in the search results. With all knowledge possible through the World Wide Web, one search request can result in billions of results. The higher you rank, the more likely you are to be seen by potential customers.

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Avoiding the Negative:

High ranking is extremely important because most people have short attention spans.The fact is: there are not very many people at all who will look past the first page, much less sit back and spend hours searching hundreds of thousands of search results in order to gather information. There is very little time for that in today’s world.

Due to the nature of search engine optimization, the competition for rank is very high. There are those who even succumb to the temptation to rely on unscrupulous methods in order to attempt an increase in their ranks. These methods, often referred to as black hat tactics, are not only very unethical they also eventually backfire causing the website to be penalized with low rankings or even banned from the search results pages.

Some of the key methods of black hat tactics include keyword stuffing and hidden text. Keyword stuffing is the most common black hat tactic whereby website owners will use the keyword numerous times on their webpage in order to try to trick the search engine into giving them a higher ranking. This method is almost always doomed to failure.

Hidden text is another doomed to fail tactic in which the keyword is entered onto the webpage at breaks in paragraphs using the same color text as the background page which means that people reading your page will not see the text, however, the search engines will. In other words, you’re still keyword stuffing, but your text reads better.

The problem with most black hat tactics, especially keyword stuffing, is that the quality of the text is always the first to go. What could potentially be a high ranking web page on its own usually ends up sounding badly put together and grammatically incorrect when keywords are stuffed into the text. This is a quick way to lower the number of hits on your site because nothing is less appealing than a poorly worded webpage. Also, it will lower your rankings once Google finds out. In fact, using black hat tactics can get your webpage banned from the search engine results.

THE BEST METHODS FOR SEO:

The best method to increase your website rankings is of course quality. By having a high quality website which is grammatically correct and full of accurate information from trusted reputable sources you increase the quality of your page and the drive to your site, which, in turn, increases your ranking in the SEO. Also, make sure that any links you have to your website are put on webpages which relate to your keyword topic and that you only have reputable and related links from others on your own webpage. This will also increase the quality of your website, increase the drive, and increase your SEO ranking.